The new division brings together Brother’s international manufacturing experience and Busche’s long‑established automation know‑how, particularly in the automotive sector. With this combined expertise, the Gütersloh site is set to become a key innovation center for advanced automation solutions that support the manufacturing industries of tomorrow.

Leadership Messages from Around the World

The ceremony featured contributions from several high‑ranking leaders within the Brother Group, underscoring the global significance of the new site. Joerg Haan, Managing Director of Brother Internationale Industriemaschinen GmbH in Emmerich, welcomed guests and emphasized how the new division strengthens Brother’s ability to serve as a comprehensive partner for industrial production. He highlighted the unique value created by merging Brother’s global reach with Busche’s deep technological expertise.

A video message from Kazufumi Ikeda, Representative Director & President of the Brother Group in Japan, added a special moment to the event. In his address, he congratulated the teams in Germany and reaffirmed the strategic importance of the automation business within Brother’s mid‑term strategy CS B2027.

Hoshi Makodo, Head of the Machinery Business Division, traveled to Germany to attend the opening in person. In his speech, he praised the long-standing innovation culture of Busche and expressed strong confidence in thAs the final speaker, Peter Rakosy, General Manager of Busche GT Automation, addressed the audience with a forward‑looking message. He emphasized how much he looks forward to the collaboration ahead and highlighted the many opportunities that the partnership between Brother and Busche will unlock.

After the speeches, guests gathered to celebrate the beginning of a new chapter. The atmosphere was filled with optimism as employees and leaders from both organizations raised their glasses to a strong partnership and a successful future.

Background: From Acquisition to Strategic Expansion

The opening follows Brother’s acquisition of the automation division of Konrad Busche, announced in November 2025. Busche, founded in 1950, has long been recognized for its reliable and innovative automation solutions, especially for the automotive industry. Integrating this expertise supports Brother’s strategic goal of expanding its non‑apparel industrial sewing business and strengthening its position in high‑value sectors such as automotive safety components.

The new Gütersloh division symbolizes this transformation — a place where tradition and global innovation come together to set new standards in automation and industrial sewing technology.e future of the new division. His presence underlined the high priority the Brother Group places on the European automation market.