Shorter development cycles demand one thing above all: materials must reach the street faster. This urgency is reshaping material development workflows, transforming digital visualization from a simple onscreen preview into a strategic, scientifically grounded pillar of the automotive CMF process. Digital tools can present color and material behavior in a realistic and context-aware way because HDR lighting, PBR material models and advanced appearance modeling make digital representations increasingly like how materials like coatings, and surface finishes react in real-world environments.

• From multiple originals to the single source of truth: how digital material representation helps the work processes
• How the development processes of materials are changing rapidly
• How solutions can help the transformation and the application into daily working processes
• A visual example of this transformation – and the idea for future tools and work methods