As vehicles become software-defined, OEMs are increasingly using interior surfaces to differentiate brand identity through lighting, design and integrated functionality. This presentation explores how MacDermid Alpha Electronics Solutions’ offering of films and inks for smart surfaces, low-gloss switches and advanced display solutions enables in‑cabin experiences while supporting durability, glare reduction and seamless digital interaction. The presentation will discuss how MacDermid Alpha Electronics Solutions’ integrated film and surface technologies position it to co-develop scalable, value-driven solutions in a challenging global economic environment.

• How MacDermid Alpha Electronics Solutions’ films, inks and smart‑surface technologies enhance in‑cabin experiences with advanced displays
• How material and coating innovations improve durability, reduce glare and enhance usability in modern vehicle interiors
• How co‑development with MacDermid Alpha Electronics Solutions enables scalable, value‑driven solutions aligned with OEM expectations