The Creative Sustainability research-through-design (RtD) project taking place at the RCA Hyundai Kia Innovation Laboratory rethinks the car for the 21st century. This moves beyond replacement of materials into a new way of conceiving the car in terms of use, construction and lifecycle. Inspired by architecture’s Pace Layering concept, the project presents the PaceDriven vision to improve disassembly, versatility and upgradability as strategies to extend the lifecycle and minimize the environmental impact, generating a new way of doing automotive design and business models, and unique routes to innovation in interiors and materials.

• Introduction of the Creative Sustainability project, which explores radical new design approaches to improve circularity and achieve carbon neutrality
• The PaceDriven vision to improve disassembly, versatility, upgradability as strategies to extend the lifecycle and minimize the environmental impact
• Introduction to research-through-design (RtD) and present insights into the project process which demonstrate the connection between research and design
• Showcasing the Ioniq Namu interior design, developed by RtD, applying the concept of PaceDriven, in images, short videos and pictures of models.
• The project’s next steps: How it creates a new circular economy network, opportunities and innovation in materials, which wouldn’t be viable otherwise.