June 23–25, 2026
Messe Stuttgart, Germany

Speakers

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Virak Mey - Stellantis

Virak Mey

advanced UX/UI designer, Stellantis
From graphic design and gaming to motion design, product experiences and automotive HMI, Virak has spent more than 20 years exploring how interaction shapes emotion, behavior and the perception of technology. Today, as Stellantis’s global UX/UI lead within the advanced UX department, he works across North America, Europe and China at the intersection of UX, AI and mobility innovation. His current work investigates how AI-native experiences, intelligent agents and emerging interaction paradigms are transforming the vehicle from a feature-driven machine into a dynamic, adaptive experience ecosystem. Through his reflections on AI orchestration layers inside the vehicle, he explores new ways to bridge UX, AI, product vision and brand strategy to create more coherent, contextual and human-centered interactions for the next generation of mobility.
Sessions

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