Pablo Javier Ramos Cuevas

Pablo has a major in English and a master's degree in Spanish as a foreign language. He has been working in manufacturing-related companies in Japan since 2017. Currently he is an overseas sales supervisor for Taiyo Manufacturing, a plastic product manufacturer for automotive interiors, where he is mainly in charge of sales for North America and giving support to the sales team in Europe.

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Presentation

Sustainability of chromate: Cr3- and Cr6-free plastic plating

Market trends for automotive interiors are shifting toward new possibilities and more sustainable manufacturing alternatives. REACH regulation for hazardous materials in the European Union is not foreign to the American automotive industry. Taiyo has taken the lead in sustainable chrome plating with the development of a Cr6-free etching line (with mass production since February 2022) and a newly developed Cr3 silver color (end of 2023) that is virtually the same as its Cr6 counterpart. With these alternatives, Taiyo aims to provide environmentally friendly solutions for an industry searching for sustainable options that do not compromise on quality or style.