Chris Williams

With over 25 years of experience in the automotive industry, Chris has specialized in the membrane and fabrics segment for the majority of his career. He holds a BSc in management from Clarion University and an MBA from Eastern Michigan University.

---

Presentation

Sefar PowerHeat – innovative heating for interior components

The need to efficiently heat the automotive interior while keeping passengers comfortable is crucial. Powerheat stands out from other types of automotive surface heating because it can be applied to dashboards, door panels, armrests and any molded or fabric/leather parts of the interior trim. It can be seamlessly integrated into existing interior production processes through insert molding, foaming and laminating. The fabric is extremely thin, allowing it to be placed directly beneath leather or interior fabric, and molded into existing components to create a localized heating system that generates a heated microclimate for passengers.