Karen Guzman

Karen has been with Covestro for seven years and leads the strategy implementation, marketing activities, design community outreach and the circular economy strategy for engineering plastics in the automotive industry regionally. She is based in Pittsburgh and has held market development positions in Mexico and Michigan. Prior to joining Covestro, Karen held technical and business development positions at BASF. She is a chemical engineer with an MBA and a diploma in automotive design and engineering.

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Presentation

Evolution in decorative and structural parts with functional integration

Automotive engineers and designers face growing challenges as electronics, functionalities, lighting and materials converge with styling trends, opening up new opportunities for illumination while the demands for high performance, quality, safety, lightweighting, sustainability, design flexibility and cost-efficiency persist. This presentation will explore case studies and strategies across various car applications. It will demonstrate how integrating polycarbonate materials with innovative design and manufacturing techniques can effectively address these trends.