Maggie Kasper

Leading surface activation advanced sales and business development for North American interior systems at Forvia, Maggie is passionate about leveraging the company's integrated interior expertise to transform the interior of the vehicle and ultimately enhance user experience and create a more sustainable future. She has a bachelor’s degree in supply chain management from Michigan State University and has spent the last 12 years working in the automotive industry in various aspects of manufacturing, R&D and sales, gaining strong knowledge in various aspects of the business.

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Presentation

Leveraging automotive interior surfaces for an intuitive user experience

The cockpit, like the automotive industry, is experiencing a transformative revamp as consumers find that HMI via display is not as intuitive or functional as anticipated. Forvia's focus is on harnessing the power of smart surfaces to redefine interior environments and ultimately provide experiences that matter to people. By integrating advanced surface technologies, Forvia aims to create dynamic, intuitive spaces that adapt to users' needs in real time. This approach combines innovative surface activation while honoring the commitment to sustainability, offering interior lighting, integrated HMI and thermal surfaces.